Scoop International Fashion Shows Review

scoop 1.jpg
judith kelly 2.jpg

Is there a better way to spend a Sunday then to roam around Scoop International Fashion Show and discover new brands? I think not. I met up with the lovely Judith from Maison Archives and we discussed life, fashion and clothing pieces we just had to have in our wardrobes.

Part of me would love to have a shop again and a physical one so I could carry some of the brands I discovered while at the show. I believe my shop would have the best-curated selection of fashion and accessories around. But I’m not going open a shop right now. So I’ll just have to curate my selection for you. And keep dreaming about having one in my head. One can dream right?!

lucille rail.jpg

The first brand I came across that totally blew my mind was Italian brand, Lucille. Their whole collection was literally breathtaking. Couture appeal without the price tag. Now they are not cheap but the pieces are obtainable and completely wearable. A big plus in my book. 

Now their current collection AW17 collection, Iperchic and Supersnob, designed by Gaetano Navarra was inspired by the nineties subculture, Grunge. In this Collection, you will find a mix of romanticism, punk and Bohemia.

I saw their AW18 collection at the show and here are some of my favourite bits. 

three floor.jpg

I also fell in love with Three Floor. The dresses were just immaculate and the colour scheme was so on point. I’m actually looking at a few dresses from their current collection to wear to a wedding in Berlin in April. 

atoir 2.jpg

Australian Brand, Atoir caught my eye with their white polka dot plunging neckline dress. This dress is definitely on my wishlist. Designer Cynthia  Farchiona, believes in the love at first sight enigma for visionary, unforgettable designs. 

atoir dress.jpg
atoir kelly.jpg

biblio 2.jpg

I liked the New York brand, Bibliotheque for its vintage inspired pieces. The collection seemed so easy to wear. Everyday pieces. 



I met Fiona Hodges, founder of Seraphina (London & Goa) at Scoop and just fell in love with her brand. She grew up on her father’s tea plantation in Darjeeling. Captivated and inspired by the work of Indian artisans and their creation of block and screen printed textiles, she returned to India after working at VOGUE in London and Sydney, to begin the creation of her own collection.


Her dresses are so beautiful and can be worn all year round. I have my eye on a few. She has a pop up happening in Belgravia at 73 Elizabeth Street SW1W 9PJ starting 19 February go and check her out. 


Now most of you know how much I love earrings!!!! I mean I love big earrings, the bigger the better. I can’t tell you how in love I am with Musula Jewels. They are truly unique. All their earrings are done by hand using the same embroidery techniques they use on bull flighting costumes. I can’t wait to have a pair of my very own. 

kelly musula.jpg
judith musula.jpg
musula 2.jpg


I spotted Celestie Mogador the moment I stepped foot into the Saatchi Gallery but didn’t actually have a proper look at the brand until I was about to head out the door for home. The French brand hand-embroidered all their jewellery and accessories and each piece is definitely one of a kind. My kind of jewellery.

I hope you enjoyed my finds. 

kelly xx

FashionKelly Ekardt